Times Property and the Foshan TV Station held a grand signing ceremony for their brand strategic cooperation on the morning of May 6 at the Convention Center of Culture Complex in Baiyun District, Guangzhou. Leaders and senior management representatives from Times and Foshan TV attended the ceremony upon invitation, and together they witnessed this wonderful event that related to the cultural development of Foshan, value transmission and media of Foshan. This "ten-year agreement" has long been the focus of attention in various circles. Times Property is thus a dedicated as life stylist in the real-estate world. There is great curiosity as to what future role it may play in public welfare and cultural transmission.

·Photo of the signing ceremony

Prior to the ceremony, at 9:30 a.m., accompanied by Times Property Foshan Branch General Manager Zhou Siyang and Foshan Branch Deputy General Manager of Marketing Zhang Huabin, Foshan TV Chief Executive Mr. Luo Lesheng, Standing General Manager Ren Pohua, Chief Executive Officer of Film & TV Channel Guo Yusan, "Xiao Qiang Hotline" Presenter Yao Weiqiang, Miss Zhujiang Champion and News Anchor Hu Peiling, the renowned artist Lu Niu, the respected painter Pang Guozhong and many other Foshan TV members visited the Museum of Migrant Workers at Culture Complex Phase II, the corridor exhibiting industrial transformation and upgrading, and the exhibit "Me and the World: A Pu's Art Show" at the Art Center of Culture Complex, where they savored Times Property's many accomplishments regarding art and culture, public welfare and the entrepreneurship industrial park.

·Photo of the signing ceremony

The signing ceremony of the "brand strategic agreement" between Times Property and Foshan TV commenced at 11:00 a.m. Mr. Zhu Junping, the popular news anchor from Foshan TV, served as the master of ceremonies. He gave a detailed description of how Times Property and Foshan TV connected and gradually developed a cooperative relationship. He said, "Both parties attach great importance to this cooperation and regard it 'the unprecedented ten-year move.' Never before has a brand treasured the influence of culture so much, and only an influential cultural institution can truly influence a city."

Times Property Foshan Branch General Manager Zhou Siyang stated, "As the life artist in the real-estate world, we share the same outlook and values with Foshan TV as we pursue the art of life. Times Property wants to have deep involvement in the excellent urban humanistic activities of Foshan TV, so that together we can create more cultural brands and bring more happiness to Foshan."

·Times Property Foshan Branch General Manager Zhou Siyang delivering a speech

Foshan TV Chief Executive Mr. Luo Lesheng also delivered a keynote speech. He said, "We, as a cultural media communicator and particularly a TV station focusing on visual communication, highly value the transmission of culture and art.  We always devote ourselves wholeheartedly as the advocator and leader of urban culture and art, just as Times Property does. With the same positioning, we fit in readily with each other. In the years to come, we will promote the social, cultural and artistic development as we establish our unique corporate advantages with joint efforts."

·Foshan TV Chief Executive Mr. Luo Lesheng delivering a speech

The cooperation between Times Property and Foshan TV is based on the same ideas about cultural transmission and public welfare. The parties, having established a connection on the basis of culture and art, share a mission to create brilliant artistic and cultural experience that is universally available to the public.

·Photo of the signing ceremony

The signing ceremony heralding strategic cooperation between Times Property and Foshan TV came to a perfect ending at 12:00 p.m., but it was just the beginning of the ten-year agreement between these two cultural brands. Times Property and Foshan TV have cooperated in depth since the Entrepreneurship Competition in 2014. The Hiking Campaign in March 2016 and the music season activities from May to July 2016 propelled their mutual cooperation to new levels. People from all walks of life have paid close attention to this ten-year cooperation. The parties will repay society with more humanistic activities that exert far-reaching influence on cultural transmission and public welfare.

·Photo of the signing ceremony